Books

Center For Advantage offers three books:

  1. Sharp Arrow: New Business Sales focuses on how to solicit and close new business from people who are not yet your customers. (Publication Pending)
  2. Outpacing the Competition: Patent-Based Business Strategy focuses on how to create, acquire, protect, and exploit new inventions.
  3. Understanding Sun Tzu on the Art of War focuses on understanding and applying strategy principles from a timeless master.
All three titles have been extensively peer reviewed by acknowledged experts in the field, to include, respectively, instructors from the IBM Sales School, Heads of intellectual property at IBM and Microsoft, and instructors from the National Defense University.

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