How to use The Sales Strategy Fundamentals

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Sales Workshops and Speaking Engagements

Robert Cantrell and Robert Cantrell Senior, (30 years IBM and 10 years Siemens sales experience) is available for speaking engagements and workshops.  Contact at info@centerforadvantage.com or call (203) 856-0169. 

Agenda items follow:

  • Pre-Course Work
  • Introduction
  • Sales Psychology
  • Competition
  • Importance of the Fundamentals
  • Sales Process
  • Pre-Sales
  • Making the Connection
  • Advantages
  • Objections
  • Close
  • Summary

Below is a sample presentation used at a Pi Sigma Epsilon Sales & Marketing conference. 

Business Sample: Objective Focused Selling

Speaking & Workshop Credentials

Robert Cantrell and Robert Cantrell Senior have spoken to hundreds of companies and conferences around the world since 1994.  The have worked extensively with corporate professionals to include sales, marketing, R&D and intellectual property; plus legal and military professionals.  Engagements have included the following companies and organizations for sales, competitive intelligence, strategy, and Sun Tzu's Art of War.  Robert Cantrell has spoken or conducted workshops at:

Major Corporations

Hewlett-Packard

General Dynamics

Rohm & Haas

Merck

Pfizer

Bristol Myers

Ciba

Amgen

General Electric

Lucent Technologies

Wyeth Ayerst

Becton Dickinson

Marketing General

Best Foods

Johnson & Johnson

Baxter

3com

Xerox

Nabisco

Exxon

Dow

Biogen

Schering-Plough

Pi Sigma Epsilon Sales & Marketing Fraternity

Minneapolis Conference

Society of Competitive Intelligence Professionals Conferences

Phoenix

Washington D.C.

Philadelphia

Chicago

Atlanta

Vienna

San Diego

Richmond

Japan Access Project

Washington D.C.

Japanese Pharmaceutical Association

Tokyo

Fukuoka

ASEAN

World Intellectual Property Symposium

Licensing Executive Society

Washington D.C.

The Conference Board

New York

Arlington Virginia Economic Development

Arlington

Central Intelligence Agency

Langley

OSINT (Open Source Intelligence)

Washington D.C.

Duke University

Durham

Civil War Round Tables

Washington D.C.

Maryland

Connecticut

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