Competitive Assessor™ 1.0 – Six Angles of Competition
Opportunity and Threat Assessment
Alternative Use Competitors
An alternative use competitor is a competitor that fills a different buyer need but does so in the same way you fill your buyer's need. Manufacturers of disposable pens and razors fill different needs for buyers in the same way.
1. Who are your alternative use competitors?
2. What ongoing or situational threat or opportunity do they present?
3. When will this threat or opportunity materialize?
4. Where will this threat or opportunity materialize?
5. Why will this threat or opportunity materialize?
6. How will this threat or opportunity materialize?