Competitive Assessor™ 1.0 – Six Angles of Competition

Opportunity and Threat Assessment

return to six angles

Buyers

A buyer becomes a competitor based on any propensity and ability for that buyer to fill his or her own need.  A buyer who can paint his or her own house without a painter necessarily becomes a competitor to that painter for that project.

1.  Who are your buyers who can fill their needs themselves?

2.  What ongoing or situational threat or opportunity do they present?

3.  When will this threat or opportunity materialize?

4.  Where will this threat or opportunity materialize?

5.  Why will this threat or opportunity materialize?

6.  How will this threat or opportunity materialize?