Competitive Assessor™ 1.0 – Six Angles of Competition
Opportunity and Threat Assessment
Six Angles of Competition
Definitions:
1. Direct competitors – Those competitors that fill the same buyer needs you fill in the same way that you fill them
2. Alternative use competitors – Those competitors that fill different buyer needs but do so in the same way that you fill your buyers' needs
3. Substitute competitors – Those competitors that fill the same buyer needs you fill but fill them in a different way
4. Economic competitors – Those competitors that fill neither the same buyer needs you fill nor use the same ways but do compete for the same buyer budgets
5. Complements – Those sellers with which you cooperate to fill buyer needs but then compete for the larger proportion of buyer expenditures
6. Buyers – The propensity and ability of buyers to fill their own needs