Competitive Assessor™ 1.0 – Six Angles of Competition

Opportunity and Threat Assessment

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Complements

A complement is seller with which you cooperate to fill a buyer's need but then compete for the larger proportion of that buyer's expenditure.  Tires are a complement to a functional system called an automobile, and an Intel Pentium chip is a complementary product to Microsoft Windows and a PC.  Burger King and McDonalds may also serve as complements to each other if their combined presence at a food court attracts more buyers than would appear if the restaurants stood in isolation.

1.  Who are your key necessary and supplemental complements?

2.  What ongoing or situational threat or opportunity do they present?

3.  When will this threat or opportunity materialize?

4.  Where will this threat or opportunity materialize?

5.  Why will this threat or opportunity materialize?

6.  How will this threat or opportunity materialize?