Competitive Assessor 1.0 Six Angles of Competition

Opportunity and Threat Assessment

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Direct Competitors

A direct competitor is a competitor that fills the same buyer need you fill in the same way you fill it.  For example, the Ford Taurus and the Toyota Camry are two products that compete to fill buyer commuting needs in essentially the same way.

1.  Who are your direct competitors?

2.  What ongoing or situational threat or opportunity do they present?

3.  When will this threat or opportunity materialize?

4.  Where will this threat or opportunity materialize?

5.  Why will this threat or opportunity materialize?

6.  How will this threat or opportunity materialize?