Competitive Assessor™ 1.0 – Six Angles of Competition
Opportunity and Threat Assessment
Economic Competitors
An economic competitor is a competitor that neither fills the same need you fill nor uses the same way but does compete for the same buyer budget. Sam Goody's music store and Giant Foods grocery store both sell products that compete for individual consumer budgets.
1. Who are your key economic competitors, typically meaning those competitors to which your buyer might allocate funds ahead of you?
2. What ongoing or situational threat or opportunity do they present?
3. When will this threat or opportunity materialize?
4. Where will this threat or opportunity materialize?
5. Why will this threat or opportunity materialize?
6. How will this threat or opportunity materialize?