Competitive Assessor™ 1.0 – Six Angles of Competition
Opportunity and Threat Assessment
Substitute Competitors
A substitute competitor is any competitor that fills the same buyer need you fill but fills it in a different way. To fill the same need to tell time, Omega uses gears and dials in their watches while Casio uses digital technology.
1. Who are your substitute competitors?
2. What ongoing or situational threat or opportunity do they present?
3. When will this threat or opportunity materialize?
4. Where will this threat or opportunity materialize?
5. Why will this threat or opportunity materialize?
6. How will this threat or opportunity materialize?
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