Center For Advantage consults on issues of strategy
worldwide. The Center For Advantage core competency revolves around how to
make the complex easy to understand and use. The book Understanding Sun Tzu on
the Art of War, now in use at the National Defense University and the U.S.
Naval War College, serves as a showcase for that competency.
Next Public Course - See Page 48 of the Brochure
Center For Advantage
engages with clients independently and through relationships the intellectual
propert expert, Landon IP, Inc,
www.landon-ip.com; with QDR and DoD strategy and process experts at BCP International LTD,
www.bcpiltd.com;
investment, intellectual property monetization,
valuation and strategy experts at ValueTelligence,
www.valuetelligence.com;
innovation experts at Ideation International,
www.ideationtriz.com;
marketing experts at Vsente Inc.,
www.vsente.com; and sales
experts through the United Professional Sales Association,
www.upsa-int.org.
How to make the complex easy to understand:
Robert Cantrell's book, Understanding Sun Tzu on the
Art of War, applies Gödel's mathematical proof that shows you cannot explain
a system in context with itself. A system can only be explained in
context with another system.
To understand what this means, take the system of words as an
example. You cannot
effectively explain the concept of words unless you put the system of words into context with the system of
sentences above words and the system of letters below words. In
Understanding Sun Tzu on the Art of War, Sun Tzu's
Art of War, as a system,
takes a
position in between the higher system of Taoist philosophy, from which Sun Tzu
derived his ideas, and a lower system of six strategic principles the author derived from Sun Tzu's Art of War. The end result is the
clearest possible interpretation of Sun Tzu's Art of War.
A key part of the Center For Advantage methodology is to put your processes and
strategies into context with the system above them and a system below them. The end
result is a high degree of clarity about who you are and what you do as an organization and what you
need to do to succeed. This in turn allows you to produce stunningly effective and
efficient strategies for winning.
Example presentations:
The following presentation was produced by Center For
Advantage for a business development team that sells solutions in a highly competitive
government environment.
The following is a presentation given at the Psi Sigma Epsilon sales and
marketing conference in Minneapolis:
