Strategic IP Assessor™ 1.0

Protect Intellectual Property Right

return to "other competitive advantages"

Branding

Strength – How strong is my brand or trademark, and does that increase or diminish the need to patent this invention?

Effectiveness – How effective is the brand at influencing buyer behavior regardless of patent ownership?

Authority – Do I have the authority in the technical space involved to exploit this invention?

Copyright © 2003 – Center For Advantage – All Rights Reserved