Marketing 5 Ps

Strategic IP Assessor™ 1.0

Protect Intellectual Property Right

Marketing 5 Ps

Presence – How generally known is my organization in the field represented by this invention?

Product – How good is the product for which this invention is associated?

Price – What pricing advantages or disadvantages do I have associated with using this invention?

Promotion – What capacity do I have to promote this invention?

Place – Where can I market this invention?

Note: These question must be asked in relation to competitors.